Apple is poised to make a significant impact on the foldable smartphone market with the anticipated release of its first foldable iPhone. This move comes at a time when the growth of foldable devices has slowed, with global shipments falling by 8% in the first half of 2026. Despite this downturn, market analysts are optimistic about a resurgence in the latter half of the year, projecting total shipments to hit approximately 23 million units for 2026, with continued growth into 2027.
Analysts predict that Apple’s entry into the foldable market could rapidly bolster its share. According to Smart Analytics Global, the tech giant is expected to capture 25% of the global foldable shipments by the end of 2026, potentially increasing to around 41% by 2027. However, the rollout of Apple’s foldable iPhone may initially face challenges due to manufacturing complexities and a steep price point exceeding $2,000, which might limit its early availability and demand, potentially leading to a staggered launch across select markets before a broader global release.
Industry experts, including those at IDC, foresee Apple’s introduction of a foldable iPhone transforming it into one of the fastest-expanding segments within the smartphone industry. They estimate that Apple could ship over 17 million units by 2027, securing roughly 40% of the global foldable market. Projections for the overall foldable smartphone market indicate it will reach 22.9 million units in 2026, marking a 12.6% increase, followed by an 18% growth to about 27 million units in 2027.
The arrival of Apple’s foldable iPhone could also shift the competitive dynamics within the industry, posing a strong challenge to established players like Samsung, Huawei, Vivo, and Xiaomi. The first iteration of Apple’s foldable device is rumored to boast a 5.5-inch cover display alongside a 7.8-inch foldable main screen, integrating features such as Touch ID, an advanced A20 Pro chip built on a 2-nanometer process, and dual 48-megapixel cameras.
If Apple successfully navigates the production hurdles and manages consumer reception of its high-priced device, its entry could significantly invigorate the foldable smartphone category, quickly establishing the company as a formidable leader in this innovative market. This launch is expected not only to enhance Apple’s market share but also to catalyze growth and innovation across the foldable smartphone landscape.