Sold Out! KPop Demon Hunters Fan Event Fuels Box Office Victory

The power of a dedicated fanbase was undeniable this weekend, as sold-out screenings for KPop Demon Hunters propelled the Netflix film to an $18-$20 million box office victory. The special two-day sing-along event created a must-see experience for fans, turning a streaming hit into a theatrical powerhouse that outperformed all traditional studio releases.
KPop Demon Hunters was already a monster hit for Netflix, ranking as the second-most-watched film in its history and producing a chart-topping soundtrack. The decision to bring the film to theaters in an interactive format was a calculated move to capitalize on this existing popularity, and it paid off spectacularly. The event provided fans a new way to celebrate the music and story they loved.
The event ran in 1,700 theaters, and the demand was so high that approximately 1,150 showtimes were completely sold out. This incredible turnout happened despite the refusal of AMC Theaters to show the movie, a stance not shared by other major exhibitors like Regal and Cinemark. The success of the event highlights the potential of fan-driven, limited-run theatrical engagements.
The movie itself follows Huntr/x, a K-pop girl group that secretly fights demons. This unique premise has captured the hearts of fans around the world, and their enthusiasm has now translated into a major box office win, injecting some much-needed energy into a slow summer season for cinemas.